Privacy policy

Last updated: 17th June 2026

This Privacy Policy explains how Grow With Me Ltd (“Grow With Me”, “we”, “us” or “our”) collects, uses and protects your personal information when you visit our website, place an order, subscribe to our products, interact with our emails or adverts, or contact us.

Our website is available at shop.growwithmesubscriptionbox.co.uk and/or any other Grow With Me website we operate from time to time.

For the purpose of UK data protection law, Grow With Me Ltd is the controller of the personal information described in this Privacy Policy.

Please read this Privacy Policy carefully. If you have any questions, you can contact us using the details at the end of this policy.

1. Who we are

Grow With Me provides age-appropriate toy subscription boxes for babies and young children. Our products are purchased by adults, usually parents, guardians, relatives or gift-givers.

Our website and services are intended for adults. They are not intended to be used directly by children.

2. The personal information we collect

The personal information we collect depends on how you interact with us.

Information you provide to us

We may collect the following information when you place an order, create an account, subscribe, complete a form, enter a promotion, leave a review or contact us:

  • your name;
  • email address;
  • phone number;
  • billing address;
  • delivery address;
  • order and subscription details;
  • payment confirmation details;
  • customer account login details, if you create an account;
  • customer support messages and correspondence;
  • reviews, feedback or survey responses;
  • discount code, referral or gift card information;
  • preferences relating to your subscription.

Because our boxes are designed around a baby’s age, we also collect the baby’s date of birth.

Information collected automatically

When you visit our website, we may collect certain information automatically through cookies, pixels and similar technologies. This may include:

  • IP address;
  • device type;
  • browser type;
  • pages viewed;
  • products viewed;
  • items added to basket;
  • checkout activity;
  • referring website or advert;
  • email open and click activity;
  • approximate location based on IP address;
  • information about how you interact with our website, emails and adverts.

Information from third parties

We may receive personal information from third parties who help us operate our business, including:

  • ecommerce platform providers;
  • payment providers;
  • delivery and fulfilment partners;
  • email marketing platforms;
  • analytics providers;
  • advertising platforms;
  • review platforms;
  • customer support tools;
  • subscription management tools;
  • other ecommerce apps, integrations or service providers used to operate our website and services.

3. How we use your personal information

We use your personal information for the following purposes.

To process and fulfil orders

We use your information to:

  • process purchases and subscription payments;
  • confirm your order;
  • prepare, pack and dispatch your box;
  • manage subscriptions, renewals, cancellations and changes;
  • provide delivery updates;
  • handle returns, refunds, complaints and customer service queries.

Our lawful basis is usually that this processing is necessary to perform our contract with you.

To provide age-appropriate boxes and recommendations

We use the baby’s date of birth to:

  • recommend the most suitable Grow With Me box;
  • provide relevant guidance about the toys in your box;
  • help you understand which products may be suitable for the baby’s age.

To communicate with you

We may use your details to send:

  • order confirmations;
  • subscription updates;
  • delivery information;
  • customer service replies;
  • important account or service updates;
  • reminders about your subscription;
  • information about products you have bought or subscribed to.

To send marketing communications

If you sign up to our mailing list, enter your email to receive a discount, buy from us, or otherwise consent to marketing, we may send you emails about:

  • Grow With Me products;
  • relevant box recommendations;
  • offers and discounts;
  • new product launches;
  • parenting and play-related content;
  • surveys, reviews and feedback requests.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us.

Where required, we rely on your consent. In some cases, we may rely on our legitimate interest in marketing similar products to existing customers, where permitted by law.

To improve our website, products and services

We may use customer and usage information to:

  • understand how customers use our website;
  • improve our product range;
  • improve our emails and customer journeys;
  • analyse sales, retention and customer behaviour;
  • test new website pages, offers and adverts;
  • fix errors and improve performance.

To advertise our products

We may use cookies, pixels and similar technologies to show adverts for Grow With Me on third-party platforms and to measure how our adverts perform.

This may include using information about website visits, product views, purchases or email interactions to create audiences or measure ad performance.

Where required, we rely on your consent for non-essential cookies and similar tracking technologies. In other cases, we may rely on our legitimate interest in promoting our products, subject to your rights and choices.

To prevent fraud and protect our business

We may use personal information to:

  • detect and prevent fraud;
  • protect our website and systems;
  • enforce our terms and policies;
  • resolve disputes;
  • comply with legal obligations.

Our lawful basis may be our legitimate interest or compliance with a legal obligation.

4. Cookies and similar technologies

We use cookies and similar technologies to operate our website, remember your preferences, understand website performance, improve our services and support advertising.

Some cookies are essential for the website to work, such as basket, checkout and security cookies. Other cookies, such as analytics and advertising cookies, help us understand how customers use our website and how our adverts perform.

You can manage cookies through your browser settings. Where required, you may also be able to manage cookie preferences through our website cookie banner or settings tool.

Please note that blocking some cookies may affect how our website works.

5. Who we share personal information with

We only share personal information where necessary for the purposes described in this policy.

We may share information with:

  • ecommerce platform providers;
  • payment processors;
  • fulfilment, warehouse and delivery partners;
  • email marketing platforms;
  • customer support tools;
  • analytics providers;
  • advertising platforms;
  • subscription management tools;
  • review platforms;
  • IT, hosting and security providers;
  • professional advisers, such as accountants, lawyers or insurers;
  • regulators, authorities or law enforcement where required by law.

We may also share information if our business is sold, merged, reorganised or transferred, but only where appropriate safeguards are in place.

We do not sell children’s personal information.

6. Payment information

Payments on our website are processed by third-party payment providers. We do not store full card details on our own systems.

Payment providers process your payment information in accordance with their own privacy and security policies.

7. Children’s information

Grow With Me sells products for babies and young children, but our website and services are intended for adults.

We collect the baby’s date of birth when provided by an adult customer. We use this information to recommend and provide the correct box for the baby’s age, support the subscription and respond to customer service queries.

We do not knowingly collect personal information directly from children. If you believe a child has provided us with personal information directly, please contact us and we will take appropriate steps to delete it.

8. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy.

In general:

  • order and transaction records may be kept for accounting, tax and legal purposes;
  • customer account and subscription information may be kept while your account or subscription is active and for a reasonable period afterwards;
  • customer service messages may be kept so we can deal with queries, complaints or repeat issues;
  • marketing data is kept until you unsubscribe or ask us to delete it, unless we need to keep limited information to respect your opt-out;
  • analytics and cookie data is kept in accordance with the settings of the relevant tools we use.

We may keep information for longer where required by law, to resolve disputes or to protect our legal rights.

9. International transfers

Some of the service providers we use may process personal information outside the UK.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure it is protected in accordance with applicable data protection law. This may include relying on adequacy regulations, standard contractual clauses or other lawful transfer mechanisms.

10. Your rights

Depending on your location and the circumstances, you may have the right to:

  • access the personal information we hold about you;
  • ask us to correct inaccurate information;
  • ask us to delete your information;
  • object to our use of your information;
  • ask us to restrict how we use your information;
  • ask for a copy of your information in a portable format;
  • withdraw consent where we rely on consent;
  • opt out of marketing communications.

These rights are not absolute and may not apply in every situation.

To exercise your rights, please contact us using the details below. We may need to verify your identity before responding.

11. Marketing preferences

You can opt out of marketing emails at any time by clicking the unsubscribe link in any marketing email we send.

If you opt out of marketing, we may still send you service messages, such as order confirmations, subscription updates, delivery notifications or important account information.

12. Third-party websites and links

Our website may include links to third-party websites, social media platforms or other online services.

We are not responsible for the privacy practices, content or security of third-party websites. You should read their privacy policies before providing them with personal information.

13. Security

We take reasonable steps to protect your personal information. However, no website, system or method of transmission is completely secure.

You are responsible for keeping your account login details safe. If you believe your account has been compromised, please contact us.

14. Complaints

If you have a concern about how we use your personal information, please contact us first so we can try to resolve it.

You also have the right to complain to the UK Information Commissioner’s Office, which is the UK regulator for data protection.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, legal requirements or how we use personal information.

When we update the policy, we will change the “Last updated” date at the top of this page.

16. Contact us

If you have any questions about this Privacy Policy or how we use your personal information, please contact us at:

Email: support@growwithmesubscriptionbox.co.uk

Address: 52 Westwood Avenue, London, England, HA2 8NS, United Kingdom

For the purpose of applicable data protection laws, Grow With Me Ltd is the controller of your personal information.