Made with super soft plush, this blanket is soothing for your baby to stroke and contains textured crinkle elephant ears to trigger tactile and auditory senses.

Black and white patterns register strongest on a baby’s retina at this newborn stage. Baby will love staring at them as they start to explore the world with their eyes.

Hand-knitted crochet pastel bunny with a light rattle to engage little one’s attention during their awake windows.

This hanging toy is a perfect addition to a cot or play gym, containing bold solid colours for visual stimulation, and tactile features that encourage sound tracking.

Each Grow With Me box includes an interactive book — perfect for sparking curiosity, building lasting connections and establishing routines.